Each year, 700 Business owners spend three days at our Entrepreneur Summit featuring Chris Cardell and leading names from the Business World. Here’s a clip from our recent Summit featuring Sir Bob Geldof
Lessons from a day with DeNiro
I recently got an invitation from Robert De Niro to spend the day on the set of his new movie ‘Little Fockers.’ Needless to say, it was a pretty cool day. Apart from Mr De Niro (known affectionately as ‘Bob’ to his inner circle) it was a star studded cast filming that day, including Ben Stiller, Owen Wilson and Barbra Streisand.
Marketing = Testing
If you’re familiar with marketing you’ll know that testing is a vital part of all effective marketing.
But the most successful marketers understand that marketing doesn’t just involve testing – marketing is testing.