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How to Sell at Premium Prices in Any Economy

How to Sell at Premium Prices in Any Economy

Pricing Strategies – Chris Cardell

In a study by psychologists, it was found people value the things they acquire if they’ve had to put some work in to get them.

In other words, we don’t really value things that come to us too easily. And the flip side of this is the things we have worked for, we do tend to value.

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