Tag Archives: Marketing

Cardell Media Chris Cardell tips Marketing

How to Sell at Premium Prices in Any Economy

How to Sell at Premium Prices in Any Economy

Pricing Strategies – Chris Cardell

In a study by psychologists, it was found people value the things they acquire if they’ve had to put some work in to get them.

In other words, we don’t really value things that come to us too easily. And the flip side of this is the things we have worked for, we do tend to value.

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Cardell Media Chris Cardell tips Marketing

Marketing = Testing

Chris Cardell - Marketing=Testing

Marketing = Testing

If you’re familiar with marketing you’ll know that testing is a vital part of all effective marketing.

But the most successful marketers understand that marketing doesn’t just involve testing – marketing is testing.

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